Keyword research is the first and most important step in SEO. Before creating content, you must understand what your target audience is searching for on Google. Using the right keywords helps your website appear in relevant search results and attract potential customers. You can use free tools like Google Keyword Planner and Ubersuggest to find search volume, competition level, and related keyword ideas.

Always prefer long-tail keywords because they are more specific and have lower competition.
❌ “website design”
✅ “affordable website design in as web technology 23”